TCI Cablevision “Hey! That’s my name and address in the headline… and in the stories… and in the captions… “ When the recipient saw his or her name in the news, how could they resist reading it? This cable acquisition...
Dian Thomas How do you sell a spokesperson? That was our challenge. Dian Thomas is a public relations spokesperson specializing in food and related products. Her style is to create fun, exciting new ways to present those products, thus renewing...
PACE Membership Warehouse We created this “Yellow Pad” mailer in an effort to generate new business members for PACE Membership Warehouse, Inc. We printed the thousands of personalized yellow pad “top sheets,” then attached them to the yellow pads. This...
TCI Cablevision This campaign was created to help TCI introduce Viewer Controlled Television (VCTV) to a select group of homes in a Colorado test market. The brochure was mailed in a movie reel tin, along with a package of microwave...
Comp Health In an effort to recruit radiologists to become Locum Tenens Physicians (temporary Doctors), we sent this X-Ray to 5,000 radiologists across the country. The image of a Doctor’s skeleton and the message was on an actual X-Ray, and...
TCI Cablevision The question, “What’s it worth to keep a customer?” prompted this campaign. With cable TV systems suffering high levels of customer turnover each yet, we felt that our cable clients might profit as much from efforts to maintain...
Prime Option Prime Option hired us to develop a “thank you gift” for their MasterCard cardholders who had been with them for a year. We created a custom music CD featuring two nationally known New Age artists. We were able...
Nucor “You seen one grinding ball, you seen train loads of ‘em.” And they all lack any real sex appeal. So we tried to have a little fun by making the ball more than just another chunk of steel. Being...
Pace and Coca-Cola When Coca-Cola Foods and PACE Membership Warehouse teamed up for a promotion, the objectives were: 1) to find potential new markets for Coca-Cola’s Hi-C fruit drink line and 2) to generate new members for PACE. The promotion...
Power Charge Power Charge Battery Treatment works with the electrolytes in deep cycle batteries making it possible for them to take full charge faster and maintain the charge longer. Our challenge was to get golf professionals at large country clubs...