Zion’s Bank & Trust

Working in the financial arena does extend certain limitations when it comes to our style of hard-hitting, almost outlandish, creative.  But even the very well-respected and distinguished Zions Bank encouraged our creative team to rise above the “safe and traditional” as we introduced their new Zion’s Visa/ATM Debit Cards.  Our introduction campaign invited customers to “swipe” their purchases with their new cards.  Materials included bill inserts, newspaper ads, and several posters, but the very successful “Better Than a Pocket Full of Chickens” direct mail effort helped lift the entire campaign an extra notch above the traditional financial marketing.  The mail campaign alone generated over 8% response.