PACE Membership Warehouse

We created this “Yellow Pad” mailer in an effort to generate new business members for PACE Membership Warehouse, Inc.  We printed the thousands of personalized yellow pad “top sheets,” then attached them to the yellow pads.  This gave the impression that the entire yellow pad had been hand-written or run through a laser printer in some impossible or mysterious manner.  The complete mailing included the personalized pad, a membership application with a temporary shopping pass and an offer for an additional one dozen free yellow pads as an incentive to get business owners to come and shop at PACE.  The overall response rate was overwhelming, generating 15% response at some warehouses and more than twice that at others.