Dian Thomas

How do you sell a spokesperson?  That was our challenge.  Dian Thomas is a public relations spokesperson specializing in food and related products.  Her style is to create fun, exciting new ways to present those products, thus renewing interest, and ultimately, increasing sales.  Our goal was to get Dian in front of companies and their respective public relations agencies.  The target was 250 public relations firms and food-related companies.  We produced and sent one of Dian’s creations, a “Kick-the-can” ice cream package, as a demonstration of her creative prowess.  The kit included everything needed (except the ice) to create homemade ice cream in the office.  The campaign landed Dian several national PR tours as well as a regular position on NBC’s “Home Show” every Monday Morning.