In an effort to recruit radiologists to become Locum Tenens Physicians (temporary Doctors), we sent this X-Ray to 5,000 radiologists across the country. The image of a Doctor’s skeleton and the message was on an actual X-Ray, and was intended to be read on a light box. It generated more than seven times the response than the control package. From the test alone, and within about six weeks, CompHealth generated more than $20,000 worth of contracted business from the Doctors and clients this mailer recruited. It became the most cost-effective mailer CompHealth has ever sent.